With plans to further consolidate its position in the big-car segment, country's largest car maker Maruti Suzuki on Wednesday launched its new entry level sedan Swift DZire with an introductory price ranging from Rs 4.49 lakh to Rs 6.7 lakh (ex-showroom Delhi).
The DZire, the seventh model Maruti Suzuki has launched in the last three years, comes in both in diesel and petrol variants powered by 1.3 litre engines.
The Petrol variant will cost Rs 4.49 to Rs 5.9 lakh and the diesel Rs 5.39 to Rs 6.7 lakh.
"It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyle, many of them want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price," Maruti Suzuki India Managing Director S Nakanishi said.
The DZire, which offers features, including integrated stereo, steering mounted audio controls, automatic climate control, power windows and dual airbags, has come as replacement of MSI's earlier mid-size sedan Esteem.
It is being launched at a time when the company has managed to race past competition in the mid-sized sedan segment (A3) selling nearly 41,000 units in the April-February period of this fiscal.
While continuing to lead India's small car market, Maruti Suzuki has emerged as the market leader in the A3 segment as well during 2007-08.
The company has sold a total of 41800 units in the last 11 months (Apr-Feb 2008) in the domestic market. This is the highest number of cars for any manufacturer in the A3 segment, according to the recent industry results published by SIAM.